The Marketer's Blog

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SEO Or Advertising? Which Is Better?

Search Engine Optimization and Advertising are both digital marketing tools to increase exposure for your business or more specifically, your website.    Lately, I have been speaking [...]

What are good marketing strategies for a small business?

Marketing for a small business is the most common issue. “We need more customers” that is the problem marketing solves. So how do you do it to [...]

Humanize Your Marketing For 2021

It is almost 2021 and the Facebook pixel was first released in 2013. That means almost 8 years of marketers utilizing retargeting abilities and funnels to drive [...]

Why Have A Landing Page?

Landing pages and why you need them A landing page is the initial page – usually created with a purpose in mind – your visitor lands on after […]

How To Pick The Right Niche

I run a marketing agency in the St. Petersburg FL area.    My job allows me to work with businesses in a wide array of industries and [...]

Marketing & Sales

In my four years of university studying Marketing, my professors frequently alluded to sales. Sales are gross. I was in school for marketing and advertising, not gross [...]

Case Study: Palermo Business Solutions

Johnny Palermo, the president of Palermo Business Solutions reached out to me for a full start-up package. See the full case study below: Full Case Study Here [...]

The Interworking of An Effective Sales Funnel

The beginning of my marketing process with every client is figuring out what their “Funnel” is. This does not mean making a digital sales funnel with ClickFunnels [...]

How To Stay Informed For People In a Hurry

Business owners are always so busy. If this sounds like you then I am sure you are finding less and less time to research your industry. It [...]

The Marketing Mistakes I Made & learned From

Digital Marketing changes often. Great marketing strategies written in books or in online courses, start to become less effective each day that passes after they were written. [...]

Marketing Your Local Business

One of the greatest advantages of having a local business is your community. Every town has its own unique “thing” and you can play within it or [...]

Why Your Social Media Marketing Isn’t Working

As ‘The Marketer’ I encounter a lot of business owners who currently are using social media marketing for their business but it is not working. Some are [...]