The Marketer's Blog

Pick An Article That Catches Your Eye

2022 Guide For Setting Up Profitable Facebook Ad Campaigns

Introduction   Facebook ads are here to stay.   The Facebook advertising platform can help your business reach 2.14 billion new people.    No wonder why 3 [...]

Social Media Usage by Profession or Industry | Market Research 2022

Are you about to launch a B2B marketing campaign targeting a specific industry? For example, you may want to target all employees in the Technology industry. Knowing [...]

2022 Guide For Setting Up Profitable Google Ad Campaigns

Google Ad Campaigns   Google is dominating the internet, and in 2022, that means the world.   I think it would be a safe bet to say [...]

Third Party Cookies Are Gone, Here’s What Marketers Should Do Instead

A 2021 study by Sapio Research found that 86% of marketing decision-makers relied on a popular digital tool to determine their direction: third-party cookies. Now, that tactic […]

How To Start A Cult (For Marketers & Social Media Influencers)

How To Start A Cult (For Marketers & Social Media Influencers) Does your brand have a cult-like following? Do you have loyal customers ready to purchase your [...]

Understanding The Metaverse For The Modern Marketer

The Metaverse is going to be the next version of the internet and social media.    It is important for savvy marketers to start familiarizing themselves with […]

How To Grow An Organic Following (RV Life Influencer)

I want to be very clear off the bat, I built my career off digital advertising and paid media, not social media marketing. Advertising does not work […]

The Marketer’s Google Data Studios Template & Guide

Google Data Studios is my go-to reporting dashboard for clients. It is the perfect reporting & data visualization tool for marketing and analytics.  Previously, we used a [...]

Programmatic Marketing – Everything You Need To Know

Programmatic, by definition, just means automated.  If you are looking into programmatic marketing, you are really just looking into automated digital marketing efforts. Programmatic marketing or advertising [...]

The Difference Between Traditional Media & Digital Media

What Is Media Buying? Media Buying is the act of paying for placements either on the internet or in physical locations to promote a business, product, or [...]

What Is Impression Share In Google Ads?

Impression Share: The Google Ad Hierarchy  In 2022, the secret formula to your Google Ad campaign is to focus on your Impression Share.  Impression Share is the [...]

Setting Up Google Tag Manager (GTM) For The Non-Techie Person

If you are hopelessly trying to set up Google Tag Manager (GTM) and are not a techie person, this post is for you. For those of you [...]

Increase Your Conversion Rates 3x With A Landing Page Builder (& Unbounce Discount Code)

Unbounce & Landing Page Builders   If you have read any of my blogs before, you know my stance on landing pages.    Landing pages should be [...]

Humanize Your Marketing For 2023

Marketing In The Pandemic Let’s face it, the 2020 pandemic changed everything.  Every single client I work with had either their best year ever in 2020 or [...]

How To Fix A Poor Performing Facebook Ad Campaign

Facebook Ad Campaigns Facebook Ads have been at the forefront of any social media marketing strategy for almost 15 years.  If you want to grow a business, [...]

Business Spotlight: Curated Heat

Curated Heat | Vintage Clothing Shop St. Pete, FL Curated Heat is a vintage clothing and resale shop located in the heart of Downtown St. Petersburg, FL. [...]

How To Troubleshoot & Optimize A Bad Performing Google Ad Campaign

Google Ad Troubleshooting   Google Ad campaigns can sometimes feel they are headed in the wrong direction and every new change you make to try to steady [...]

Can Digital Advertising Help Your Local Business? (With Examples)

. How Does Digital Advertising Work?   When you use digital advertisements to promote your business, you are purchasing impressions or attention from your target audience.    [...]

The Marketer’s Guide To The Fundamentals Of Digital Advertising

  Digital Advertising & Paid Media Buying   The fundamentals of digital advertising that I write about in this article are evergreen.   Meaning they will never [...]

How To Utilize TikTok To Improve SEO & Conversions (Case Study)

TikTok Overview TikTok is the new social media app that is taking over the internet. At first, as a marketer, I thought the app would flop just [...]

The Interworking of An Effective Sales Funnel

The beginning of my marketing process with every client is figuring out what their “Funnel” is. This does not mean making a digital sales funnel with ClickFunnels [...]

Brenden The Marketer Laying Down