Simple Steps to Create an Awesome Social Media Marketing Strategy
Social Media Marketing Strategy
With the average person now spending 144 minutes a day on social media, it’s quickly becoming the leading tool for marketers. Having a proper social media marketing strategy is a must for any business.
A social media strategy can be the difference between success and failure. An amazing strategy in place can ensure you’re getting the most from your marketing efforts.
Creating your strategy doesn’t need to be difficult. To help you get stuck in, here’s a step-by-step guide on how to implement a winning strategy for your business.
1. Set clear and actionable goals
The first thing you should do when starting a Social Media Marketing Strategy is to set goals. When doing this, the goals should be “SMART”, which means they should be specific, measurable, attainable, relevant, and time-bound.
Goals that are too vague, don’t have any deadlines, or are irrelevant to your business objectives won’t be effective – so, be concise!
You should start by choosing a few goals that are meaningful to your business and in-line with what you want to achieve. This could be to increase conversion rates, boost engagement, or something else – just make sure you set a specific number and timeframe.
2. Understand your target customers
Knowing your audience is essential to succeeding on social media platforms. You need to have a customer persona in mind before you start. Or, you might end up wasting time and money on campaigns that won’t work.
You need to decide who your ideal customers should be. How old are they? Where do they live? What are their interests? Once you’ve determined the demographics you’re targeting, you can start to build a suitable and effective marketing strategy.
3. Choose the right platforms for your business
There are so many social media options out there. And they all have their own advantages and disadvantages. Which site you choose will depend on your target audience, your business goals, and what you are selling.
For example, Instagram is great if you’re targeting the under-35s. It’s also a visual platform, so it would be ideal if you’re selling a product that photographs well.
Or, if you’re a B2B company or you want to attract a professional audience, LinkedIn would be a better choice as it’s the world’s largest professional network.
Most businesses choose more than one platform, as they all have a purpose. If you do this, make sure your branding is consistent. Also, you may need to adjust your goals to suit each platform, as they often use different metrics.
To get the results you want, you should aim to drive as much traffic to your social media pages as possible. This means adding links to them on your website and blog, as well as sharing information across multiple channels when you can.
You should try and encourage people to visit your profiles. You can also do this offline. For example, if you attend networking events, add your social media information to your business cards before handing them out.
If you don’t have any business cards or your existing ones need updating, you can do this really easily using an online tool like www.businesscards.co
5. Post content on a regular basis
Once you’ve set up your accounts, one of the key aspects of your plan needs to be posting content. You need to do this consistently if you want to see results.
There’s so much competition online. Consumers expect to see interesting and engaging content, and this works best if it’s posted regularly.
You can use an app like Hootsuite or similar to manage your social media posts. Plus, these types of tools give you access to analytics and allow you to automate many of your interactions.
If you are looking for a social media manager to handle all this work for you, reach out to The Marketer here.
This article was written by Amandeep Merritt
Daryl Lucero covers topics on marketing, growth hacking, and branding. His experience in those fields and passion for education allow him to write helpful articles targeted at entrepreneurs, nonprofits, marketers, and more. He’s equally passionate about golf and travel.