Currently browsing: Online Marketing

Impression Share: The Google Ad Hierarchy  In 2022, the secret formula to your Google Ad campaign is to focus on your Impression Share.  Impression Share is the [...]

If you are hopelessly trying to set up Google Tag Manager (GTM) and are not a techie person, this post is for you. For those of you [...]

Unbounce & Landing Page Builders   If you have read any of my blogs before, you know my stance on landing pages.    Landing pages should be [...]

Marketing In The Pandemic Let’s face it, the 2020 pandemic changed everything.  Every single client I work with had either their best year ever in 2020 or [...]

Facebook Ad Campaigns Facebook Ads have been at the forefront of any social media marketing strategy for almost 15 years.  If you want to grow a business, [...]

. How Does Digital Advertising Work?   When you use digital advertisements to promote your business, you are purchasing impressions or attention from your target audience.    [...]

  Digital Advertising & Paid Media Buying   The fundamentals of digital advertising that I write about in this article are evergreen.   Meaning they will never [...]

TikTok Overview TikTok is the new social media app that is taking over the internet. At first, as a marketer, I thought the app would flop just [...]

The beginning of my marketing process with every client is figuring out what their “Funnel” is. This does not mean making a digital sales funnel with ClickFunnels [...]