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Introduction   Facebook ads are here to stay.   The Facebook advertising platform can help your business reach 2.14 billion new people.    No wonder why 3 [...]

Are you about to launch a B2B marketing campaign targeting a specific industry? For example, you may want to target all employees in the Technology industry. Knowing [...]

Google Ad Campaigns   Google is dominating the internet, and in 2022, that means the world.   I think it would be a safe bet to say [...]

A 2021 study by Sapio Research found that 86% of marketing decision-makers relied on a popular digital tool to determine their direction: third-party cookies. Now, that tactic […]

How To Start A Cult (For Marketers & Social Media Influencers) Does your brand have a cult-like following? Do you have loyal customers ready to purchase your [...]

The Metaverse is going to be the next version of the internet and social media.    It is important for savvy marketers to start familiarizing themselves with […]

I want to be very clear off the bat, I built my career off digital advertising and paid media, not social media marketing. Advertising does not work […]

Google Data Studios is my go-to reporting dashboard for clients. It is the perfect reporting & data visualization tool for marketing and analytics.  Previously, we used a [...]

Programmatic, by definition, just means automated.  If you are looking into programmatic marketing, you are really just looking into automated digital marketing efforts. Programmatic marketing or advertising [...]

What Is Media Buying? Media Buying is the act of paying for placements either on the internet or in physical locations to promote a business, product, or [...]