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Programmatic, by definition, just means automated.  If you are looking into programmatic marketing, you are really just looking into automated digital marketing efforts. Programmatic marketing or advertising […]

What Is Media Buying? Media Buying is the act of paying for placements either on the internet or in physical locations to promote a business, product, or […]

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Impression Share: The Google Ad Hierarchy  In 2022, the secret formula to your Google Ad campaign is to focus on your Impression Share.  Impression Share is the […]

If you are hopelessly trying to set up Google Tag Manager (GTM) and are not a techie person, this post is for you. For those of you [...]

Unbounce & Landing Page Builders   If you have read any of my blogs before, you know my stance on landing pages.    Landing pages should be [...]

Introduction   Facebook ads are here to stay.   The Facebook advertising platform can help your business reach 2.14 billion new people.    No wonder why 3 [...]

Marketing In The Pandemic Let’s face it, the 2020 pandemic changed everything.  Every single client I work with had either their best year ever in 2020 or [...]

Facebook Ad Campaigns Facebook Ads have been at the forefront of any social media marketing strategy for almost 15 years.  If you want to grow a business, […]