Why Have A Landing Page?

Landing pages and why you need them

A landing page is the initial page – usually created with a purpose in mind – your visitor lands on after clicking on an ad, a link in an email, a call-to-action on social media, or many other sources.

For example, Mary Fernandez, Content Marketing Manager over at OptinMonster, links her sign-up button on her Facebook business page to her landing page.

This means that a visitor to her business page will see the sign-up button and may decide to click on it.

When they do, they are sent to Mary’s landing page to download The Giant Guest Blogging Index.

People can also access your landing page simply by typing in a URL, and it’s sometimes a site’s homepage.

Here’s an example of a landing page for one of Adam’s lead magnets:

Why are these examples considered landing pages?

Because they only have one call-to-action. There isn’t anything to distract a visitor into going somewhere else. Typically though, there is another link to take a visitor to the blog.

So, what’s so great about having a landing page on your site?

1. You generate more subscribers

According to Marketing Land, using a landing page for your email marketing can boost your conversion rates up to a whopping 50%.

Why so high? The simple answer is that visitors have a limited amount of options to choose from. Studies have shown that when presented with too many options, people almost always freeze and don’t choose anything.

But, if they are presented with only a few options, the chances of them making a choice is much higher – 900% higher.

And it’s no different online.

Just take a look at Jenna Soard’s landing page:

A visitor only has two options – get started and sign up to her list, or read her blog.

2. Lead them into a sales funnel

If you have a product or course for sale, there’s no doubt that your email list can help you to increase sales.

What bloggers and entrepreneurs are doing now is creating free courses that give subscribers a bite-sized chunk of their paid course.

So, the free course becomes part of a sales funnel for the complete course. For example, Allison of Wonderlass has a landing page where visitors have a choice to either go to her blog or sign up for her free webinar.

If you opt-in for the free webinar, you’ll eventually be notified of her new course about webinars.

By doing this, Allison is growing her email list, which helps in converting her list into buyers down the road.

3. Direct visitors to your product immediately

Typically, bloggers don’t have a landing page that takes visitors directly to their product. This method is better suited for small businesses and companies.

For example, Dropbox’s landing page gives you two options – take a trial or buy their product.

Everything on that page directs a visitor to start a free trial, or make a purchase. And this is true even for their menu items – links on the menu primarily send a visitor to a page with these two options.


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Article Source: https://bloggingwizard.com/landing-page-optimization/

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