The Marketer's Blog

Introduction   Facebook ads are here to stay.   The Facebook advertising platform can help your business reach 2.14 billion new people.    No wonder why 3 [...]

Are you about to launch a B2B marketing campaign targeting a specific industry? For example, you may want to target all employees in the Technology industry. Knowing [...]

Google Ad Campaigns   Google is dominating the internet, and in 2022, that means the world.   I think it would be a safe bet to say [...]

A 2021 study by Sapio Research found that 86% of marketing decision-makers relied on a popular digital tool to determine their direction: third-party cookies. Now, that tactic […]

How To Start A Cult (For Marketers & Social Media Influencers) Does your brand have a cult-like following? Do you have loyal customers ready to purchase your [...]

The Metaverse is going to be the next version of the internet and social media.    It is important for savvy marketers to start familiarizing themselves with […]

I want to be very clear off the bat, I built my career off digital advertising and paid media, not social media marketing. Advertising does not work […]

Google Data Studios is my go-to reporting dashboard for clients. It is the perfect reporting & data visualization tool for marketing and analytics.  Previously, we used a [...]

Programmatic, by definition, just means automated.  If you are looking into programmatic marketing, you are really just looking into automated digital marketing efforts. Programmatic marketing or advertising [...]

What Is Media Buying? Media Buying is the act of paying for placements either on the internet or in physical locations to promote a business, product, or [...]

Impression Share: The Google Ad Hierarchy  In 2022, the secret formula to your Google Ad campaign is to focus on your Impression Share.  Impression Share is the [...]

If you are hopelessly trying to set up Google Tag Manager (GTM) and are not a techie person, this post is for you. For those of you [...]

Unbounce & Landing Page Builders   If you have read any of my blogs before, you know my stance on landing pages.    Landing pages should be [...]

Marketing In The Pandemic Let’s face it, the 2020 pandemic changed everything.  Every single client I work with had either their best year ever in 2020 or [...]

Facebook Ad Campaigns Facebook Ads have been at the forefront of any social media marketing strategy for almost 15 years.  If you want to grow a business, [...]

Curated Heat | Vintage Clothing Shop St. Pete, FL Curated Heat is a vintage clothing and resale shop located in the heart of Downtown St. Petersburg, FL. [...]

Google Ad Troubleshooting   Google Ad campaigns can sometimes feel they are headed in the wrong direction and every new change you make to try to steady [...]

. How Does Digital Advertising Work?   When you use digital advertisements to promote your business, you are purchasing impressions or attention from your target audience.    [...]

  Digital Advertising & Paid Media Buying   The fundamentals of digital advertising that I write about in this article are evergreen.   Meaning they will never [...]

TikTok Overview TikTok is the new social media app that is taking over the internet. At first, as a marketer, I thought the app would flop just [...]

The beginning of my marketing process with every client is figuring out what their “Funnel” is. This does not mean making a digital sales funnel with ClickFunnels [...]